This is our core competency and yields the highest returns for our clients. We take our time to learn about your business, understand goals, learn about competitors, and analyze any and all data necessary to ensure we have everything we need to properly optimize the account and realize its goals.

Our mission is to be the last ppc company you ever use. With over 10 years of experience we bring a personal approach to your account and your business.

Mobile advertising involves any advertisement that is served via handheld devices ranging from cellular phones to mobile broadband devices and tablet computers. Mobile advertising is scaling at great speed in both volume of advertisers and marketing spend. Mobile media will continue to evolve as mobile devices evolve. Tablet computers will also play a critical role in mobile advertising as users shift their online searching away from desktop devices and migrate over to popular tablet devices. Mobile ads can show within mobile search engine results, on a mobile website or within the framework of a mobile application.

Display marketing comes in many forms and typically consists of a graphical advertisement that appears next to content on a website, within the body of an email or in any other contextual placement across publisher sites. Display ads can vary in size and format, including video, image or text, and are either placed within selected publisher sites or dynamically served against many sites within a display network with the goal of reaching target audiences. Display networks serve display ads on large clusters of websites either owned by the network or directly partnering with the network.

Remarketing is a type of Display Marketing designed to advertise a product or service to users that visited your website but did not complete the desired target action (make a purchase or call). Display ads will typically be shown to those users as they navigate to different websites within a Display network. The display ads will attempt to draw users back to your website to complete the desired action that was not completed during their first visit. Our aim is to reach and acquire customers only within the target audiences you specify. Remarketing is a great way to supplement your existing traffic mix for additional reach and scale..

Email marketing campaigns give your company several options to drive new customers or visitors to your website. We can source external email subscriber lists for your brand and deliver your creative messaging to tens of thousands of inboxes. We can also help you improve creative and delivery to your company's internal subscriber lists.

We have experience driving both paid and organic search engine visitors directly to subscriber acquisition landing pages, which provides a more robust approach to increasing your internal subscribers. Email marketing is certainly about volume, but it can also be an effective promotion vehicle to deliver your message to an audience that may be previously unfamiliar with your brand or foster brand loyalty among current subscribers.

Online video marketing is a commonly overlooked part of search engine marketing strategy for many companies. With the appropriate setup and deployment, online videos can promote your brand, gain additional rankings within search engine results and have the potential to go viral. You can embed links in your videos to attract users back to your website, or you can direct users to specific landing pages that lead into your conversion path.

Online videos can help with brand reputation management by overcoming negative press within search engine results. We can also place sponsored listings on YouTube, either with in-video placements or with targeted ads driving users to a branded YouTube channel.

Search engine optimization (SEO) is an ever-changing yet essential part of strategic internet marketing. A company can survive without SEO, but at SEM RPM we feel that SEO marketing is the best solution for sustainable growth in organic search. Search engine rankings may be easy to come by on brand searches for reputable brands, but non-brand searches, or generic search queries that drive high traffic, are where wars are lost and won. It's not only ranking in search engine results that matters, but also ranking for the right search terms.

Social media marketing (SMM) involves extending your brand presence across popular social and professional networks, including Facebook, Twitter, LinkedIn, Google Plus and Pinterest. These social networks offer access to new audiences and allow companies to interface directly with current and prospective customers, boosting brand recognition and building trust. Effective social media marketing not only increases brand awareness but also attracts new customers.

Landing page optimization (LPO) or conversion rate optimization (CRO) is an important facet of search engine marketing where the primary focus is improving conversion rate on landing pages that lead users to a target action. Each step of the conversion path, or click path that leads to the target action, is scrutinized and optimized to increase conversion rate. We do rigorous landing page tests, involving both A/B and multivariate (MVT) testing methodologies to attain optimal conversion performance.