SEM stands for Search Engine Marketing. Our team creates SEM strategies for all types of businesses and industries. We generate leads and calls by focusing on Google Ad Words as well as other SEM strategies like display marketing and remarketing on sites like YouTube, Yahoo, Bing and others. Our primary focus is to make sure you're in front of the right people that have expressed interest in your services. Not all SEM plans are the same. We create a custom SEM plan for each of our clients.
The "Golden Triangle" is considered prime real estate on Google. The heatmap on the right
tracks eyeball movements of people as they did searches on Google. The reds, oranges,
and yellows are the areas that got the most action which happens to be shaped like a triangle.
Outside the Google Golden Triangle, your chance of receiving the visitor to your website drops
to about 10% – that is – one tenth of what it would be inside the Triangle. In addition, when
your website’s earliest appearance is beyond Page One of search results, your chance of
receiving the web visit drops by another 90%.
This makes it imperative for businesses to do whatever they can to get their website to appear
there. Thats where we come in.
This is our core competency and yields the highest returns for our clients. We
take our time to learn about your business, understand goals, learn about
competitors, and analyze any and all data necessary to ensure we have
everything we need to properly optimize the account and realize its goals.
Our mission is to be the last ppc company you ever use. With over 10 years
of experience we bring a personal approach to your account and your business.
Mobile advertising involves any advertisement that is served via handheld devices ranging from cellular phones to mobile broadband devices and tablet computers. Mobile advertising is scaling at great speed in both volume of advertisers and marketing spend. Mobile media will continue to evolve as mobile devices evolve. Tablet computers will also play a critical role in mobile advertising as users shift their online searching away from desktop devices and migrate over to popular tablet devices. Mobile ads can show within mobile search engine results, on a mobile website or within the framework of a mobile application.
Display marketing comes in many forms and typically consists of a graphical advertisement that appears next to content on a website, within the body of an email or in any other contextual placement across publisher sites. Display ads can vary in size and format, including video, image or text, and are either placed within selected publisher sites or dynamically served against many sites within a display network with the goal of reaching target audiences. Display networks serve display ads on large clusters of websites either owned by the network or directly partnering with the network.
Remarketing is a type of Display Marketing designed to advertise a product or service to users that visited your website but did not complete the desired target action (make a purchase or call). Display ads will typically be shown to those users as they navigate to different websites within a Display network. The display ads will attempt to draw users back to your website to complete the desired action that was not completed during their first visit. Our aim is to reach and acquire customers only within the target audiences you specify. Remarketing is a great way to supplement your existing traffic mix for additional reach and scale..
Email marketing campaigns give your company several options to drive new
customers or visitors to your website. We can source external email subscriber
lists for your brand and deliver your creative messaging to tens of thousands of
inboxes. We can also help you improve creative and delivery to your company's
internal subscriber lists.
We have experience driving both paid and organic search engine visitors
directly to subscriber acquisition landing pages, which provides a more robust
approach to increasing your internal subscribers. Email marketing is certainly
about volume, but it can also be an effective promotion vehicle to deliver your
message to an audience that may be previously unfamiliar with your brand or
foster brand loyalty among current subscribers.
Online video marketing is a commonly overlooked part of search engine
marketing strategy for many companies. With the appropriate setup and
deployment, online videos can promote your brand, gain additional rankings
within search engine results and have the potential to go viral. You can embed
links in your videos to attract users back to your website, or you can direct
users to specific landing pages that lead into your conversion path.
Online videos can help with brand reputation management by overcoming
negative press within search engine results. We can also place sponsored
listings on YouTube, either with in-video placements or with targeted ads driving
users to a branded YouTube channel.
Search engine optimization (SEO) is an ever-changing yet essential part of strategic internet marketing. A company can survive without SEO, but at SEM RPM we feel that SEO marketing is the best solution for sustainable growth in organic search. Search engine rankings may be easy to come by on brand searches for reputable brands, but non-brand searches, or generic search queries that drive high traffic, are where wars are lost and won. It's not only ranking in search engine results that matters, but also ranking for the right search terms.
Social media marketing (SMM) involves extending your brand presence across popular social and professional networks, including Facebook, Twitter, LinkedIn, Google Plus and Pinterest. These social networks offer access to new audiences and allow companies to interface directly with current and prospective customers, boosting brand recognition and building trust. Effective social media marketing not only increases brand awareness but also attracts new customers.
Landing page optimization (LPO) or conversion rate optimization (CRO) is an important facet of search engine marketing where the primary focus is improving conversion rate on landing pages that lead users to a target action. Each step of the conversion path, or click path that leads to the target action, is scrutinized and optimized to increase conversion rate. We do rigorous landing page tests, involving both A/B and multivariate (MVT) testing methodologies to attain optimal conversion performance.
Why our clients love us